Growing
flowers in
the concrete.
Entrepreneur. Salon Owner. Coach.
"The life that broke you is also the blueprint for the business that sets you free."
She didn't wait
until she was ready.
She built until she was.
Half Zimbabwean. Half Greek. Raised in Australia. I grew up feeling like too much — too different, too loud, too everything the world seemed to want less of.
At 17, everything fell apart. I survived. I rebuilt. I became the youngest flagship store manager at one of Australia's biggest fashion labels. Then General Manager of a $1M hair and beauty business at 26, with no university degree. Just pure work ethic and an unshakeable belief that I was built for more.
In 2023, with nothing but a vision and the courage to back myself, I decided to go for it. I started a salon from scratch. Nine months later it was fully booked. I'm not telling you this to impress you. I'm telling you because it's possible — and if I can do it, so can you.
— Tash x
"She turned every redirection into a foundation.
Every setback into a blueprint."
One woman.
Four worlds.
Everything I build is connected by one belief — that the hardest chapters of your life contain the clearest blueprint for what you're meant to create. Each of these worlds is proof of that.
The Woman Behind The Brand
From national athlete to survivor to entrepreneur. The full story of how Tash Fountas became who she is.
Read More →The Curl Lab
Fully booked in 9 months. Built on education, confidence, and the belief that every curl deserves to be celebrated.
Visit Salon →Unlock Your Queen
The podcast, community, and coaching platform helping women rebuild their identity and step into their power.
Explore →The Phoenix Experience
A 6-month transformation program. Inner work first. Then we build your business. Founding cohort opening soon.
Join Waitlist →
The Phoenix
Experience.
A 6-month online program for women aged 25–45 who have been interrupted by life and are ready to rebuild — a business, a brand, and an identity rooted in exactly who they are becoming.
The Inner Work
Months 1–2. Acknowledge, understand, accept, forgive, rediscover.
The Build
Months 3–6. Brand, business, marketing, community, launch.
Be the first to know when doors open. Register your interest and I'll reach out personally when the founding cohort is ready.
Hello, World!